eCommerce/Web Administration
Associate in Applied Science Degree — Oak Creek Campus

Program code: 10-135-2

This curriculum goes into effect starting with the summer 2008 semester.

This page was last updated July 2007.

Overview — The eCommerce/Web Administration program prepares students for a variety of positions in ecommerce enterprises. Program graduates may work in a variety of areas of an organization including, but not limited to, website development, web security, marketing, graphic design, order fulfillment, database management, customer service, web systems management and more. This program blends the contents of three instructional departments: marketing, I.T. and visual communications. You can choose to emphasize the marketing and design aspects of ecommerce or focus on the infrastructure supporting those marketing activities. Students must complete a one-semester qualifying internship for graduation. All courses are delivered online.

Career Outlook — eCommerce is the fastest growing segment of the economy, due to the gains in communications, customer service and the overall speed and efficiency that moving an organization into an ebusiness environment provides. Although evolutionary in nature, it is predicted that “virtual transactions” will quadruple in three years.

Career Preparation and Expected Learning Outcomes — Based on courses completed, employers expect eCommerce graduates to be able to:

• Demonstrate a working knowledge of computer software
• Utilize problem-solving and decision-making skills
• Understand business models underlying electronic commerce
• Research business and consumer markets to create ebusiness marketing strategies
• Track purchases and inquiries
• Design and publish a web page including writing and formatting copy for the document
• Demonstrate proficiency in the programming languages used to develop web pages
• Demonstrate familiarity with operating systems
• Use project management techniques
• Create and use relational databases
• Develop an ecommerce marketing plan
• Provide web customer service

Your success in the program will be improved with proficiency in basic computer skills and familiarity with Internet communications. This program is an ideal choice for individuals who are challenged by the opportunities of a global virtual economy, who embrace change, and are intrigued by technology.

Preparation for Admission — The following are required for admission to the program:

• A high school diploma or GED
• Demonstration of basic skills through a course placement assessment
• Typing skills are highly recommended

This program will transfer to one or more four-year institutions.

Possible Careers:

E-Commerce Marketing Manager
Web Author
Web Administrator
Web Developer
Web Site Designer

Related Programs:

IT Computer Support Specialist
IT Information Systems Security Specialist
IT Network Specialist
IT Programmer/Analyst
Marketing Management
Visual Communication

For more information, call 414-571-4515.

Curriculum effective 2008-2009.

TOTAL CREDITS: 70

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

Program curriculum requirements are subject to change. 

For course descriptions, class times, locations or to register online, visit INFOnline.