Marketing Management
Associate in Applied Science Degree — Downtown Milwaukee, Mequon and Oak Creek Campuses
(Official WTCS title: Marketing)

Program code: 10-104-3

This curriculum goes into effect starting with the summer 2008 semester.

This page was last updated in July 2007.

Overview — Marketing Management is an associate degree program designed to prepare you for a new or advanced career in marketing. It is designed to assist you in developing skills in market research and analysis, selling, logistics, human relations, business communications, management, purchasing and leadership. The program allows you to choose to focus on wholesale and industrial sales and marketing, management decision-making, or advertising. The accelerated format of the program — four hours each week for six weeks year-round — is called FASTRAK Marketing. Several certificate programs are available. An internship is incorporated in the courses MKTG-175 and MKTG-176.

Career Outlook — The projected employment outlook in the field of marketing is optimistic. The typical job titles of positions available to graduates include marketing assistant, marketing support representative, sales representative, market research assistant, customer service representative, purchasing agent/buyer, product management assistant, etc. Graduates with an advertising focus commonly locate positions as marketing/advertising assistants, media salespeople, junior account executives, co-op managers, promotion directors, media planning assistants and research assistants.

Career Preparation and Expected Learning Outcomes — Based upon the courses completed, employers expect graduates to be able to:

• Apply the principles of supply and demand
• Understand the purposes and techniques used in analyzing marketing data
• Apply basic business mathematics
• Communicate well orally and in writing
• Understand the principles of sales and marketing
• Demonstrate familiarity with media planning and buying
• Apply business computer skills
• Demonstrate effective human relations skills

Preparation for Admission — The following are required for admission to the program:

• A high school diploma or GED
• Demonstration of proficiency in basic skills through a course placement assessment
• Demonstrated keyboarding skills through Challenge Exam or taking OFTECH-103 (Keyboard and Keypad) is required for admission to this program

Aptitudes and abilities that will contribute to your success in the program include the ability to arrive at logical conclusions by relying upon facts and reason, effective interpersonal skills, and the ability to function as a member of a team.

Future Opportunities — If you are interested in a baccalaureate degree upon completion of the program, check with a program counselor or advisor, and the institution you plan to attend regarding the transfer of MATC credits.

This program will transfer to one or more four-year institutions.

Possible Careers:

Account Manager
Advertising Specialist
Director of Marketing
Manager
Market Analyst
Marketing Rep
Media Planning
Promotions

Related Programs:

Business Management
eCommerce/Web Administration
Fashion/Retail Marketing
Liberal Arts and Sciences
Management Development (Supervisory Management)

For more information, call:

Downtown Milwaukee Campus — 414-297-MATC
Mequon Campus — 262-238-2300
Oak Creek Campus — 414-571-4500

Curriculum effective 2008-2009. 

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

Program curriculum requirements are subject to change. 

For course descriptions, times, locations or to register online, visit INFOnline.